Weekly program email, or the series announcement. Changing it on a new campaign reloads the example content below.
Reference section (the reusable part under the pitch) — edit for this send only
Starts from the layout's default. Changes here apply to this campaign only; empty it to send with no reference section;
Schedule the send
Everyone gets it at the right local hour — Eastern 8:00 AM, Central 9:00, Mountain 9:00, Pacific 11:00.
Follow-up
A follow-up is this email again, sent only to the stations Marge writes a note for; she picks from the people this send went to. Her notes page: links.margeostroushko.org/notes.
Recipients & personal intros
Most people get the standard email. Write a personal intro for the program directors
you want to pitch directly — it appears right under their greeting.
Station
Name
Email
Personal intro
Preview — exactly what each person receives
Subject: · Preview text:
The “Manage Subscription” link is a placeholder until the send engine is connected.